Fun With Ads

I've got a couple early Captain Futures lying around from before I was doing plot synopses but I believe right now I'll just goof off with the ads rather than bother with any detailed articles.

Captain Future, Spring 1940, Calling Captain Future. Cover has Curt having a First Time Tentacles moment with a star man while shooting his proton pistol at another star man. He and Joan accidentally woke these things up from suspended animation where they'd been for maybe hundreds of years while their ship was stuck in the Sargasso Sea of Space with piles of other wreckage. He'll meet these star men one more time in Star Trail to Glory when he gets stuck in the Sargasso Sea again.

Edit: I literally just now noticed the star men were stark raving nekkid.

I'm a little disappointed in the back cover. There really should be a crusty life-sized foot or a huge diagram on how trusses work instead of an ad for Shakespeare's plays. This was only the second issue of Captain Future magazine so I guess they hadn't gotten the swing of things yet.

As though feeling my disappointment they do manage a cringe-worthy Ex-Lax ad. The younger guy is totally bragging that Ex-Lax isn't anywhere near powerful enough for his big, manly bowels. "I need a laxative with a wallop," he tells Jim with pride. Later, he thrills the office with his toilet-clogging abilities.

To make things more fun, here's an exciting Eveready battery ad. Besides this sinister baby-eating lake, others I've seen have had car accidents in the dark, guys lost in the deep woods and Nazi spies who need to signal planes from a mountain top.

I might have made one of those up.

Captain Future, Fall 1940, The Triumph of Captain Future. This story has a bad guy called the Lifelord who sells an overpriced elixir that brings youth so long as you keep taking the stuff, and some other things happen that I can't be bothered to look up. We're just here for the ads so move along.

Jackpot! A full page false teeth by mail ad! It's also almost the same ad found in Quest Beyond the Stars but in a disturbing duotone. This ad was what decided me on getting this particular magazine.

To further confuse the issue of just who the audience was for a magazine that is usually described as juvenile, here's some old guy trying to convince other old guys to sign up to push some sort of uber-special veeblefetzer without telling what it is or how you're supposed to sell it. He was so vague about it I was almost convinced it was a Rosicrucians ad.

Next up: That hateful Captain Future, The Solar Invasion, which sucked so hard I'm having trouble even getting to where I can make fun of it. I'm pretty certain the story gave me mild brain damage and the sheer awfulness of the illustrations made me weep for humanity. The back cover has a goddamn battery ad with some lame guy getting lost in the woods in the most boring way possible and I'm not holding out hope for an amusing laxative ad inside.

Wardrobe Change

For anyone that cares, I was digging around on eBay recently and found a Bergey cover I knew I had but it looked odd so I went to my collection to see why.

The one on the left was a magazine I'd had for a while, Fantastic Story summer 1950, the right was the recent eBay find, Thrilling Wonder Stories winter 1946. This means the story the cover is illustrating is in the older mag so I can find out if the guy is yanking the wires apart or jamming them together.

Note also the smaller size of the paper-rationed 1940s issue as compared to the newer publication. My wartime and post-war Startling Stories pulps have the same size change as well as lower page counts. They compensated by using smaller print so the amount of stuff in each issue wasn't much changed but there were fewer issues per year.

Startling Stories would start out as a bi-monthly magazine (1939-42), switch to quarterly from 1943-45, go back to a bi-monthly (1946-51), before attempting to go to a monthly starting in 1952. They had switched to a digest-sized magazine in mid-1952. By the end of 1953 (pulps were dropping like flies) they switched back to a quarterly before ceasing publication in the winter of 1955.

Random fact: According to Edmond Hamilton, the only reason Captain Future magazine was missing the Fall 1944 issue wasn't because of wartime paper shortages. He'd gone to Mexico for a few months and wrote Magic Moon and the "Worlds of Tomorrow" story about one of the handful of planets the plot took place in and when he tried to go through customs they confiscated all his manuscripts and sent them to Washington, all because there was a map of where the novel took place. Apparently they really needed to get cracking on that Nazi base on Neptune. Since it would be months before he got his manuscript back and he didn't have time to write another novel they just skipped that one and printed Magic Moon in the Winter 1944 issue.

Anyway, I had no idea Earle Bergey recycled his covers, but since he'd done literally hundreds of covers in his career there's no way I could ever see all of them. Maybe the brass bras and miniskirts of the 1940s were completely out of fashion by the 1950s and no self-respecting space woman would be caught dead in an asteroid storm wearing a getup like this. Really, her outfit is the only thing changed on the entire cover.

Note to self: In scienfornication stories without characters in Space Brigade uniforms I need to put somebody in a damn brass bra. What the hell's wrong with me?

Bergey died in late 1952 so Startling's covers went from fun and goofy with brass bras, thrusting nipples and plenty of BEMs (Bug Eyed Monsters), to staid and realistic. Sort of like what was being published in SF at the time.

Kind of like this. Startling Stories, May 1953. I totally bought this one for the cover. In the future they appear to have solved the impracticality of strapless bras in spacesuits but not guys sneaking a look while they ostensibly "help" you in or out of your unwieldy gear. I'm pretty sure he signed up for astronaut school because of what happens to boobs in low gravity.

Here's the response to a reader who complained the cover of Startling Stories January 1950 had nothing to do with the story "The Return of Captain Future." It did, sort of. Grag holds Joan back for all of one sentence. Anyhow, it mentions both brass bras and BEMs in one crap verse.

No, I haven't got this issue and unless I look for dealers who don't sell on eBay I most likely will only be able to afford it if it has no cover and half the pages have been eaten by beetles. I didn't even think this was Joan Randall since her hair is the wrong color. I was all ready to say she was some dangerously nipply space queen. You also have to remember Grag is supposed to be seven feet tall and the cover shows Joan to be a stilt-legged Amazon who'd probably tower over him by a good three feet.

Yeah, anyway, I've got two more Capt. Future stories to ruin before I get to this one so I'll leave it hanging like a damp, abandoned wino's overcoat on a park bench.

Brass bras just naturally segue into the cover of the next Captain Future novel, Outlaw World, Startling Stories winter 1946. Another Bergey brass-bra and miniskirt cover. If you're wondering, yes, her bra is attached to her helmet which means there was always the chance of Captain Future getting an eyeful when Joan ditches that oddly-positioned bubble helmet so she can actually face forward. This cover scene does take place in the novel. They escape from bad guy Ru Ghur's space ship and rocket away using hand-held impellers.

Ru Ghur is an evil scientist who has invented a "lethe ray" that people use to have hyper-realistic dreams they become addicted to and Curt discovers his base on the planet Vulcan.

Remember Vulcan, it'll become important in the story "Children of the Sun." It's an unexplored planet closest to the Sun that nobody bothers with since you need a ship with special shielding to get anywhere near it and everyone thinks it's covered in molten lava. Vulcan is hollow, Curt finds the way in and blah blah blah discovers the natives speak the same root language most of the primitive natives he's encountered do, since they all had the same origins mentioned in earlier stories and that he goes looking for in "The Return of Captain Future."

I'll leave the rest of the story but here's an amusing passage early on when Curt is captured by Ru Ghur and connected up to the lethe ray. His dream involves that house with the garden he half-assedly promised Joan, like, years ago and it all goes depressingly pear-shaped, at least for poor Joan, when we find out he's also brought along the Futuremen to live with them. So Joan's finally alone with the man of her dreams but he's brought along his entire family. Sorry, Joan. 

Unfortunately we don't get to see what Joan dreams when she's connected to this machine but I'm guessing whatever it was it wasn't cluttered up by a pack of Futuremen.

To make things so much worse, Otho disguises himself as Joan while she's still drugged by the lethe ray and Curt doesn't realize it isn't her. It isn't spelled out that Otho is wearing her clothes but just wearing a brown wig isn't going to do it. Otho and Curt both have a habit of knocking someone out, changing their appearance with makeup, then swiping the unconscious person's clothes to complete the disguise. Curt has also taken a dead guy's clothes, ew. So Otho seems to have gotten further with Joan than Curt has. Damn.

Nearly forgot, for some reason Hamilton keeps pushing "ten years ago" in this story. Ten years ago Curt invented the vibration-drive that he used in Quest Beyond the Stars (Winter 1942), ten years ago he did blabbity blah blah. It was mentioned enough times that I believe he wanted to age the character a bit, since he'd become less the two-dimensional swashbuckling douche from the first novel who comes bounding in through President Carthew's window like some obnoxious hennaed Errol Flynn, punching bad guys in the name of science. 

Science! 

Hey, another edit: I also forgot to mention Outlaw World recycled the asteroid belt pirates from The Three Planeteers, though I liked them better in the earlier novel but I can't really recall why. Brigands of the Moon sucked away much of the memory of this Cap Future before I could properly write about it. Dammit.

There would be only one more novel before Captain Future was put on hiatus for a couple of years. After that, the stories got a little depressing. Those are short, like 20 pages each so it'll be easier just to do them all in one big chunk, as though they're part of a disjointed novel.

Next time: The worst Captain Future novel ever!